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MKTG 4753 Journal Article compend and Critique #2 11/26/01 Article: Correlates of Conformity in the Consumption of outlawed Drugs and alcohol Authors: William O. Bearden, Randall L. Rose, Jesse E. Teel Source: Journal of Business and Research 30, 25-31 (1994) Summary The study enigma facing the research that correlates to the conformity in function of illicit drugs and alcohol is the fact that the explanation of the determinants of the kindly norms and the influences it as on the materialization people in family. Although, the studies for young adults and adolescents has been immensely researched. And there, as been a copious amount of document compose on the subject. there are no papers or research done in the area of the reputation of the referents. likewise the was no cognitive process on find brook or not there had been pressures ca employmentd by the norms of order that ca roled the young people or adolescents to start using drugs and alcohol. major F indings While there does seem to be a line with the fact that with family members, Friends, and other peers both encourage and discourage the utilise of drug and alcohol. They also discovered that normal attributions are contrary and situational and whitethorn not affect the convention themselves but may affect the people outside the group computeing in. The individual(prenominal) attributes one may have may cause them to look at the group and determine that the have different determine or attitudes and own(prenominal)ity. The fact that the group may look at social pressures to use drugs less favorably than that of using them because of personal reason. Methodology There was info collect to test the correlations among the conformity of consuming drugs and alcohol. The data collect was based on college and high school students. The data consisted of asking spilt comparisons on subjects. round of the ways they got the... If you want to abbreviate a full essay, crop it o! n our website: OrderEssay.net

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