Report on EGG PLC.: SWOT Analysis and Recommendations

Abstract This is a report into the bullock block plc - an online fiscal run comp some(prenominal). It focuses on swot analysis and gives recommendations in marches of pecuniary operate marketing in order to meliorate performance of its business. Contents I.         Introduction II.          trick out analysis of chicken feed plc III.         Conclusion IV.         Theories V.         Recommendations VI.         References I Introduction Egg plc is an e-commerce company created by Prudential (the UK-based financial profits company) and is one of Europes leading digital financial utilitys translaters, twirling banking, insurance, investments, mortgages and a shopping portal with its cyberspace site and different distribution channels. Furtherto a great extent, the Company is committed to expanding into any area where it feels it can offer a great service and real value for customers. L aunched in 1998 and has been listed on the London short letter Exchange by June of 2000, Egg has already gained 3 one jillion million customers and has over 2000 employees working from offices its call centres in Derby and Dudley, and offices in London, Paris and Tours. According to latest findings from Nielsen Net Ratings, the independent electric arc up audience monitoring company, Egg plc is the worlds largest pure online bank, soon attracting more than 1 million unique visitors per month.

II SWOT analysis of Egg plc Strengths As the youngest of the Prudential brands and the pioneer of e-commerce in the UK financial services sector, Egg follows in the Prudential custom of innov ation in financial services. One of the comp! anys greatest strengths is unbranching banking services experience. Prudential Banking was target up in 1996 to provide sell banking services to customers via touch and telephone. In 1998 Egg, a origin new direct banking service on the Internet was launched, as a response to speedy changes in technology. With the advantage of its unbranching customers services over other high street retail banks... If you want to get a full essay, order it on our website: OrderEssay.net

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