Marketing is a means of finding ship stress to communicate a ingathering or servicing which encourages tribe that receive the merchandise communication to buy the harvesting or assistant (Internet Article, 2007). First, a company would determine what its customers desire and and then gain the product or service. In order for a company to build a product or service, on that point must rootage be a need for the product or service and it has a perceived benefit. The two major factors of foodstuffing atomic number 18 recruitment of bare-ass-fashioned customers, and retaining and expanding the relationships with existing customers, alike cognise as base management. In order for businesses to grow, marketers must poke out to take new customers. When businesses elapse to build on their customer base, it increases their productivity or service enabling the business to grow and call on successful. Marketers give always strive to find new ideas and ways to market their product so that it catches the attention of its current and rising customers. The some other major factor of marketing is the retention of its customers (base management). acquiring new customers is not that difficult. Retaining customers and building on that relationship suffer be a challenge and an integral part of the business. For example, Cingular radio cubicle Phone Company has about 100,000 customers using its wireless service.
all year, technology forces new changes in the wireless industry. The way Cingular would continue to have a relationship with its current customers is by enhancing the benefits that change the buyers in the beginning. Part of that process i s keeping up with its competitors and up the! products and services its customers already enjoy. For a marketing propose to be successful the mix of the ?four ?Ps?, also known as the Marketing Matrix, must reflect the extremitys and desires of the customers in the... If you want to get a full essay, order it on our website: OrderEssay.net
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