Marketing Mix of Air Asia

SEGi College Kuala Lumpur (SCKL) Principle of Marketing Executive Summary There be 4 marketing commixture for Air Asia such(prenominal) as product, price, federal agency and promotion. Air Asia should improve their advantage to return their customer. As abbreviatement Allocation of Marks No. Description of criteria adopted that will be used for the assessment of the date Weightings Marks lurch by Lecturer 1. Relevance of content to assignment-Executive Summary 10% 2. Clear explanation of trim backs, which atomic number 18 germane(predicate) for the assignment: Relevance of study and material; Depth and timberland of analysis; Identification and systema skeletale of issues and assumptions made. 20% 3. Application of the relevant principles to the issue: Understanding of principles, theories and techniques; Appropriateness and depth of research; Analytical skills; Application skills. 40% 4. Quality of recommendations relating to line of work: Originality of judgment and approach; Recommendations. 20% 5. Presentation: Appropriate reference book and references; Style and discernability; Overall presentation. 10% Total 100% DIPLOMA : DIA / DIBA / DIM(N) / DHRM / DIHM / DIGD / DIMD AirAsia Berhad is Malaysia and Asias prototypic low monetary value carrier has made its stir synonymous with low come up send out go bad in the region. at a time a star sign name throughout Asia, Airasia offers trim down fares by eliminating most stately passenger services in order to make descent travel affordable and favorable for everyone. Airasia provides a totally distant type of service in line with the nations aspirations to benefit all citizens and worldwide travellers. Revolutionising air travel by offering fares that are significantly lower than that of traditional full-service airlines, AirAsia has put Malaysias airline assiduity on the world occasion by making its mien felt and bringing wad in the region close-set(prenominal) together. such(prenominal) service takes the form of a no frills -low airfares flight offering, 40%-60% lower than what is currently offered in this part of Asia. If you urgency to get a full essay, order it on our website: Orderessay

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