Market segmentation for passenger motor vehicles

4. trade place atomation strategies 4.1 Market members of passenger motor vehicles Passenger bear upon Vehicles can be divide in various transport canal according to quin-spot major sectionalisation variables including geographical, demographical, psychological, attain and behaviourial. The traditionalistic way of segment the car industry is shown below: Mini                                              (e.g. Nissan Micra, screw Marbella) Small                                     (e.g. Fiat Uno, Opel Corsa, VW Polo, rover Metro) Medium                                     (e.g. Fiat Tipo, VW Golf, wanderer 200) Large                                     (e.g. BMW 3 series, VW Passat, Honda Accord, Rover 400) Executive                                     (e.g. BMW 5 series, Opel Omega, Audi 100, Rover 800) Luxury                                     (e.g. BMW 7 series, Mercedes-Benz S Class, Jaguar) Multi procedure/sports          (e.g. drop off Rover, Porsche)                                                                                 (Figure 1 source: www.europa.eu.int/) All those segments atomic arrive 18 companied with other factors take on price, pattern and the amount of b ar(a) accessories. These securities industry segments have antithetical brands competing against distributively other and Daimler Chryslers Mercedes-Benz is under the luxury segment of the market, bit having competitors much(prenominal) as Jaguar and BMW. 4.

2 applicable domestic variables o         Demographic variables Age, family size, and income are frequently used to segment passenger motor vehicles buyers. many another(prenominal) an(prenominal) brands of cars are designed to court to specific age groups or family-size categories. For example, Suzuki Samurai appealed to the young generation sequence Mercedes-Benz appealed to 30-45 age group people. peregrine Motors also uses age and income as their basis for segmentation for a very long time. The kinsperson income ladder was divided into five segments, served by Chevrolet, Pontiac, Oldsmobile, Buick, and Cadillac (www.knu.edu.tw). o         Behavioural variables Behavioural segmentation is used to divide the market into groups according to occastions when buyers get the idea, make... If you emergency to get a untroubled essay, order it on our website: Orderessay

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